Product Marketing and Growth Strategy
I’m a product-focused leader with over 10 years of experience working on subscription products. At Lawline, I’ve worked closely with engineering teams on pricing, free trials, autorenewal, onboarding, and retention, designing and iterating on product flows that shape how users convert and stay subscribed. That work helped build recurring revenue from $0 to $8.5M ARR, shift the business toward ~90% recurring revenue, and support sustained 20%+ year-over-year subscriber growth.